You talk. We develop.
You have a vision.
We have have the experience in bringing it to market.
Culture-Craft is the vision of Anthony Campbell, a chemical engineer and cosmetics executive, who held C-level positions in health and wellness companies.
Prior to founding Culture-Craft, Anthony led product development and strategy formulations for top players in the global CPG industry from bench to shelf. Anthony holds a BSE in Chemical Engineering from the University of Michigan and an MBA from Duke University, The Fuqua School of Business, with a concentration in Health Sector Management.
Anthony leads a dedicated team that will develop and take your idea to store shelves.
Our Services
We provide transparent product development based on our three pillars of development: Safety, Efficacy, Market Impact.
- Product Development: Formulation and R&D
- Formula tweaking, ingredient label and INCI review
- Beauty, lifestyle, and wellness coaching
- Handshakes and introductions with development labs, Key Opinion Leaders and creative partners
Beauty & Wellness
- High performance skincare [Emulsions, gels, serums]
- Color cosmetics, Pressed Powders
- Body care & Hair Care
- Clean, safe, and gentle baby care
- Natural deodorants, balms, and cleanser remedies
- Chemical-free OTC sunscreens (No Nano Particles)
- Wipes & Sheet Masks (Non Woven)
- CBD and THC containing products
- Anti-Acne and back to school cleansers
- Spa, wellness, and massage
- Fragrance development
- Candles
Culinary
- Shelf stable complex food products
- Oil infusions (edible)
- Teas and other herbal remedies
- Supplements [Powders, pills, gel caps, drink]
Your Ideas — Our Team
Anthony Campbell, Jr.
Founder
Anthony is highly engaged culinary and beauty products developer, bringing over a decade of formulation experience creating new cosmetics and beauty products for the most innovate labs in the county. Anthony specializes in building value through impactful thought leadership and disruptive innovation in the CBD and greater cannabis space. His former roles include being a Cosmetic Chemist for L’Oreal and Johnson & Johnson, a clean beauty formulator for Arbonne International, and the managing director of GTV Capital. Anthony holds a BSE in Chemical Engineering from the University of Michigan and an MBA from Duke University, The Fuqua School of Business.
Mariesa Ricks
Mariesa is Senior Director of Strategy and Operations for Spring Studios, working with premium and luxury brands to execute elegant branding communications and experiences. She is also CEO/Founder of a stealth-mode beauty start-up. Prior earning her MBA at Harvard Business School, she worked at the intersection of health and technology for two app-based startups and a boutique management consulting firm specializing in mobile technology and telecommunications. She also has her A.B. from Harvard College and S.M. from the Harvard School of Public Health.
Colette Brooks
Colette is a student at Duke University studying Psychology and Global Health. She is the founder of a nonprofit, The Promise Project, in her home country, Ecuador and has experience in the nonprofit and social innovation space. She has a passion for entrepreneurship, innovation, and holistic wellness, and is a fellow for the Melissa and Doug Entrepreneurship Program at Duke.
Contact Us
We want to hear from you. Reach out to chat using the form below or email us at anthony